Have you ever heard the term “Business Intelligence” or “BI”? For many decision makers, it is the first time they encounter these terms and are hesitant to incorporate intelligence into their business.

When we talk about BI, we are referring to a set of technologies and strategies that help organizations analyze and visualize their business data to identify patterns, trends, and opportunities to improve decision making.

Business Intelligence uses a variety of tools and techniques to analyze data and transform it into relevant information. This data can come from a variety of sources (such as proprietary transactional systems, cloud systems, marketing tools, or social networks) and is stored in a central database that is integrated with business intelligence software. There, it is processed, normalized, analyzed, and aggregated so that users can connect via Web platforms or mobile applications and visualize dashboards and reports that present information in a user-friendly way.

The benefits for companies that adopt business intelligence are endless, but based on our experience, we highlight the following:

Effectively visualize and analyze business data: By integrating business intelligence, your company can significantly improve the way it visualizes and analyzes data. In turn, this gives users an instant, comprehensive view of the state of the business, enabling them to more effectively monitor key metrics such as revenue, expenses, profitability, and other performance indicators.

Identify problem areas for improvement: With this tool, decision makers can easily identify problem areas that are impacting the business. For example, they can identify negative sales trends in a particular geographic location or market segment.

Identify growth opportunities: Business leaders will discover opportunities for expansion. In some cases, BI has helped identify emerging markets or customer segments that were not being served effectively. By acting on this type of information, a company can increase its customer base and profitability.

Make data-driven decisions: One of the greatest benefits of business intelligence is that it empowers decision-makers. Instead of relying on intuition or instinct, managers define strategies based on data and analyze the results after implementation. As a result, companies are able to make more objective, informed, and accurate decisions.

Increase efficiency and productivity: By adopting BI, users can monitor the performance of the business and its people, and quickly adjust to any setbacks. This approach helps reduce operating costs and improve overall profitability.

In summary, business intelligence has become an essential tool for companies of all sizes and in all industries, enabling them to make effective decisions with a complete picture of information. There are more and more cases where improvements in profitability, reduction of operating costs and an increase in the growth of the company are proven.

Therefore, we invite the hesitant decision maker to start a Discovery with Siltium to identify potential growth opportunities through the implementation of Business Intelligence in their processes.

The world is changing and being left behind is not an option.