By Alejandro Lombardi, Communications Team Leader at Siltium.
We live in a technological world that is constantly evolving. It is more important than ever for brands to adopt and integrate new technologies into their operations. Failure to do so can lead to missed opportunities and a loss of market share to tech-savvy competitors.
Consider this: In 2021, e-commerce sales accounted for 14.9% of total retail sales in the US, a 44.0% increase from the previous year (source: US Census Bureau). This data shows that consumers are increasingly turning to online channels to make purchases, and brands that are slow to adapt risk missing out on a significant portion of the market.
But technology adoption is not just about staying ahead of the competition. It is also about improving efficiency, streamlining processes, and providing a better overall experience for customers. For example, by implementing chatbots, companies can provide 24/7 support to their customers, freeing up time for human representatives to handle more complex inquiries.
Brands that invest in technologization also have the opportunity to gather valuable data about their customers, allowing them to make informed decisions about their products and services. Processes like these lead to increased sales, better customer retention, and a strong brand reputation.
So what is holding some brands back from embracing the new reality? For many, it is a lack of understanding or fear of the unknown. At this point is where companies like Siltium make the difference. As soon as their teams understood that digital transformation is a challenge, they started making a difference by transforming it into an opportunity. It is a fact that businesses must get their heads in their games, so they need a technological partner with the ability to improve their performance.
As the renowned marketing expert, Andy Stalman stated, “Technology is not a threat, but an opportunity. Brands that embrace it will not only survive but thrive.”
In conclusion, digital transformation is a necessity rather than a luxury for brands. By embracing new technologies, companies can improve their operations, better serve their customers, and stay ahead of the competition. Do not let fear hold you back: A future full of opportunities is endless.